Product Marketing Manager, Artificial Intelligence (AI)

at Darktrace
Published February 24, 2024
Location Austin, TX
Category Default  
Job Type Contractor  Full-time  


Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 8,400 customers from the world's most complex threats, including ransomware, cloud, and SaaS attacks.

Our roots lie deep in innovation. The Darktrace AI Research Centre based in Cambridge, UK, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications. The company's European R&D center is located in The Hague, Netherlands.

Headquartered in Cambridge, UK, Darktrace has more than 2,400 employees located globally. Customers include public sector agencies, education institutions, media, organizations supplying critical infrastructure, and businesses of all sizes worldwide.

This is an excellent opportunity to join a fast-growing company, named one of TIME magazine's "Most Influential Companies" for 2021 and one of Fast Company's "Most Innovative AI Companies" in 2022. For more information on our cutting-edge technology, visit .

We are seeking a n experienced individual to join our team as Product Marketing Manager for Artificial Intelligence (AI) . This role will place Darktrace at the center of the Artificial Intelligence (AI) conversation in Cybersecurity , continue outright leadership and brand recognition, launch disruptive new technology innovations , and raise the profile of our existing product s and services .

As a highly motivated individual , you will define and execute the go-to-market strategy for your coverage area with the goal of creating outright leadership in the markets we serve. W hile p artnering closely with Product Management, Marketing, and Sales , you will :

  • Know Artificial Intelligence (AI) and its use better than anyone in the industry.
  • Become an expert and go-to resource for sales and marketing in Darktrace technology, your products , and the personas they serve.
  • Be a messaging powerhouse , effectively translating technical capabilities to develop compelling messag ing that resonate s with customers and bring s products to lif e .
  • G enerate impactful content that alters perceptions , articulates meaningful value, and guides audiences to practical outcomes.
  • Evangelize externally and enable internally the benefits of Darktrace portfolio , become a thought leader in the industry and for Darktrace, increasing the awareness and knowledge.
  • Translate market, customer, and product knowledge to g uide teams to meet share of voice, awareness, demand, and revenue targets by o versee ing go-to-market strategy , execution , and launches .

Your Key Responsibilities

  • Develop an u nderstand ing of all aspects of your product, including market trends, analyst sentiment, customer requirements, usage and buying behavior, partner ecosystem behavior, and competitor offerings to apply to all aspects of your role .
  • Help plan and launch new products or capabilities in to market , with oversight into all aspects of delivery including marketing, sales , partner, and other teams.
  • Use market, customer, and competitive research to create impactful messaging and assist sal es in customer engagements .
  • Develop and own product messaging, positioning, and value propositions that differentiate Darktrace product s in the market.
  • Educate the market about Darktrace's core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content.
  • E ngage and educate analysts, sales , and partner s about the product and market its serves .
  • Provide input into product roadmap, sales strategy, and pricing based on market and customer research findings , industry analyst interactions and competitive findings.
  • Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
  • Conduct ROI/TCO analysis and develop content to help customers make the business case for Darktrace.
  • Great in co mmunications, time management, a creative and analytical thinker that pushes boundaries and has a healthy respect for detail .

Your Experience

  • Proven record of accomplishment of success in product marketing within the cybersecurity industry .
  • Minimum of 3 years product marketing or equivalent experience.
  • Minimum of 2 years' experience in the security buyer and the cybersecurity landscape, including industry trends, solutions, and competitive landscape.
  • Minimum of 2 years' experience in Artificial Intelligence (AI)
  • Great communicator, storyteller, and presenter to break down complex concepts into extremely simple and clear terms, a writer developing clear and simple messaging and content, and a creator that is comfortable building and delivering presentations in a range of environments.
  • Analytical and inquisitive mindset that is detail oriented.
  • Business acumen and underst